Originally Appeared: City A.M. on July 23, 2020
The coronavirus pandemic has shown that the internet is something we can no longer live without.
It has helped us to connect with loved ones we have been unable to physically meet, build communities and groups online to provide help to those who needed it most, and crucially it has enabled small businesses to continue operating and selling online.
Entrepreneurs and small businesses represent the backbone of the economy, with their digital skills becoming ever more important to their success. Currently, 53 per cent of UK SMEs are selling online. For every £1 a sole trader makes, an average of £0.69 comes via digital sales, and nearly half of all the UK’s e-commerce-ready sole traders do over 90 per cent of their business online. A key contributor to that growth is the potential to easily find new customers enabled by the internet.